How to Apply

Please email your CV and a short cover letter explaining why you're interested in the role to jobs@lanoguard.co.uk. Please include links to any social media content you've created or communities you’ve been involved with. Don’t worry if you don’t have this.

Role Overview

As a Digital Community Manager Apprentice, you’ll play a key role in building, nurturing, and growing online communities that align with our brand, products, and values. You’ll contribute to digital marketing strategies, engage with our customer base across various platforms, and help ensure our online presence

supports business growth and customer satisfaction.

Key Responsibilities

• Develop, manage, and moderate our digital communities (e.g. Facebook Groups, Instagram, YouTube, and specialist forums).
• Create engaging, on-brand content including posts, stories, reels, blogs, and newsletters to encourage interaction and growth.
• Monitor and report on community engagement metrics using tools such as Google Analytics, Meta Business Suite, and others.
• Support campaigns and product launches through digital community activation and engagement.
• Respond to community questions, comments, and messages in a timely and professional manner.
• Identify key community trends, feedback, and opportunities to shape content and communications strategies.
• Collaborate with our Marketing, Customer Service, and Product teams to align community initiatives with wider business goals.
• Stay current on digital trends, community management best practices, and industry developments.

What You Will Learn

• Digital community engagement principles and platforms
• Content creation and planning strategies
• Social media analytics and reporting
• Online safety, reputation management, and crisis handling
• Ethical considerations and best practices in online engagement
• Use of relevant marketing, content, and communication tools
• Project planning, execution, and performance tracking
• Confident written and verbal communication skills
• Basic understanding of social media platforms
• A proactive attitude, eagerness to learn, take initiative, and grow within a team
• GCSEs in English and Maths (Grade 4/C or above) or equivalent
• A genuine passion for cars
• Comfortable breaking down technical topics (like how rust forms) for non-technical audiences
• Confidence speaking to fellow car enthusiasts in casual, authentic ways

What You Will Need

• Confident written and verbal communication skills
• Basic understanding of social media platforms
• A proactive attitude, eagerness to learn, take initiative, and grow within a team
• GCSEs in English and Maths (Grade 4/C or above) or equivalent
• A genuine passion for cars
• Comfortable breaking down technical topics (like how rust forms) for non-technical audiences
• Confidence speaking to fellow car enthusiasts in casual, authentic ways

Desirable

• Some knowledge of chemistry or engineering concepts (formally or informally)
• Experience growing a social account (personal, brand, or school project)
• Comfortable filming or being on camera for short videos or event content
• Familiar with car communities, shows, or online forums (e.g., Reddit, Discord, etc.)
• Interest in building a long-term career in marketing or community management
• Enthusiasm for motorcycles & DIY

Benefits

• Industry-recognised Level 4 Apprenticeship qualification
• Mentorship and guidance from experienced marketing professionals
• A creative, friendly, and growth-driven work environment
• Potential progression into a full-time role upon successful completion