TH Detailing - Lanoguard Case Study

10. Jul 2026

Filling a Gap in the Market with Lanoguard

Stourbridge | Tom Humphries

The Result:

  • Significant increase in revenue
  • New service positioning in a gap between DIY and full restoration
  • Consistent demand supporting year-round income

The Setup:

TH Detailing introduced Lanoguard to offer customers a professional underbody protection service that sits between at-home solutions and full rust restoration.

Why Lanoguard:

  • Very easy to introduce
  • Structured team training with ongoing optimisation
  • Premium service offering with 1–2 day turnaround per vehicle
  • Ideal for customers wanting more than DIY, without full restoration costs

Business Impact:

“Lanoguard has helped us fill a gap in the local market — bridging the space between DIY treatments and full rust restoration.”

Customer Impact:

  • Attracts customers looking for a professional middle-ground solution
  • Encourages repeat business and ongoing care
  • Strengthens customer trust with a more complete protection offering
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